CondéNet, the Internet unit of Condé Nast Publications, wanted to extend the brand of flip.com. On the site users can create and share online scrapbooks of their photos, audio, and video clips. Their next goal was to create a version of the viewer to embed on social media platforms and networking sites.

… allowed their users to manipulate graphic assets and blend them with audio and video in ways that would not be possible using existing web technologies.

They had already built their scrapbook creator and player in Flex because it allowed their users to manipulate graphic assets and blend them with audio and video in ways that would not be possible using existing web technologies.

Embedding their viewer across this multitude of platforms posed a few significant challenges. The scrapbook assets often came from different servers, each social networking site follows different rules for what applications can and cannot do, and further they each provide varying dimensions for the viewer to take.

Digital Primates overhauled their viewer to solve all these problems while still maintaining a single codebase. We made sure assets loaded successfully from different domains, whether they came from flip.com, Facebook, Photobucket, or wherever else. We took further steps to ensure those assets all scaled appropriately when the viewer took on different sizes for each site. Finally, we created site-specific XML files that dynamically generated links following each site’s particular rules and specifications.