Case Study: Firebrand

Custom component development, mentoring and enablement


Control Group, a multi-faceted technology consultancy in New York, had been tasked with bringing to life the website of Firebrand, a multi-platform network devoted to the world’s best television commercials. Firebrand wanted to present commercials the way music networks programmed music videos, and had an ambitious user interface in mind for their website that combined highly choreographed animations with a sharp design aesthetic.

Control Group had already selected Adobe Flex as the framework upon which to develop the UI for its ability to join rich, interactive user experiences with streaming video content. Control Group turned to Digital Primates to supplement their design and development team with our experience in developing Flex applications.

We sat down with Control Group and reviewed the site specifications, which consisted of an earlier version of the site, and had conversations with Control Group and Firebrand’s creative staff to ascertain needs. Before leaving their offices, we helped define a set of custom Flex components that would provide the look and behavior Firebrand needed, as well as a component interface for Control Group’s developers. Defining that interface from the beginning meant we could collaborate and develop Flex components concurrently, meeting strict deadlines for the client over the course of the next few weeks.

During those weeks our senior consultant Michael Labriola was also able to remotely mentor Control Group’s Flex team through code review, instruction on best practices, and weekly sessions on application and component development topics in Flex.

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